CINTA TRANSPORTADORA
whyLetras

Our work starts way ahead of a design concept and goes far beyond a mere report.
We do not specialize in tasks but in offering our clients a holistic solution.

partners
MA1L

MARINA

MA2L

ANTONIO

Met back in 2012 and questioned the statu quo.

how

PUTTING
OURSELVES
IN YOUR SHOES

BOTAS
We make your project and its circumstances OUR project, managing facts and perceptions with enough objectiveness to separate the wheat from the chaff.

CONNECTING
PEOPLE AND
IDEAS

TANGRAM_ATA
We connect ideas, experiences and profiles, setting-up ad-hoc teams with different backgrounds from inside your business and out.

ADDING TO
YOUR
‘KNOW-HOW’

CUBO_RET
We mix innovation and tradition because we view technology as a tool at the service of your savoir-faire.

STAYING
GROUNDED

BALANZA
We balance creativity, mastery and business needs so that an exciting idea can become also viable and profitable.

HANDS-ON

CASCOII
We go beyond a theoretical view, with a ‘roll up our sleeves’ attitude.
what

WE DEVISE AND CARRY OUT MADE-TO-MEASURE PORTFOLIO SOLUTIONS

  • PRODUCT DIVERSIFICATION

    To tip the top usually means to do new things or to do the same things in different way.

    To diversify your portfolio in a new sector different from their existing core business, we help you to conceptualize and/or develop new opportunities. We will ensure that the path from your idea to a new commercial product includes consumer knowledge, the right positioning, fresh creativity, clean design, quick prototyping, the availability of raw materials, consistent quality and sales readiness.

  • PRODUCT REPOSITIONING

    We will cross your data and testimonies in order to extract specific, measurable conclusions about how your actual proposition supports your business performance expectations.

    We will examine how your current offer fulfills your consumer segments. We will give you a comprehensive view of your sector: what are your main competitor proposals, what the offer price ranges are and which market space best aligns with your competitive advantage and business structure, thus identifying which changes to make in order to elaborate and perform a specific and time-bound go-to-market plan.

  • DESIGN - 3D PROTOTYPING - DEVELOPMENT

    Starting with a conceptual idea, we can synthetize your thoughts in a comprehensive, visual briefing that captures why and how that concept adds value to your offer, ensuring coherence with your brand identity and market positioning.

    We can design it, render it and provide spec sheets to your new product, adding just the right doses of fresh new creativity to your footprint.

    With 3D technology we can model it and provide quick and accurate mock-ups in a variety of materials, allowing you to gather early feedback, precise budgeting and have tangible references to accelerate supplier cycles, production and launch tasks (sales training, marketing materials, packaging specs, molds and patterns production and testing etc.).

    Adding our 3D prototyping expertise to your business know-how will liberate craftsmanship capacity, bring down development costs and keep open further design changes right up to the beginning of production.

  • PROCESS DEVELOPMENT IMPROVEMENTS

    While you probably have a proven way of doing things, constant market changes continuously challenge your time to market, break-even points and design change options.

    Especially in handcrafted industries, while craftsmanship and quality materials are a recognized value of commercial products and a market entrance barrier, at the development stage it usually means long lead times, high costs and limited design flexibility requiring high sales price to amortize low volume orders.

    We have experience in setting up efficient product development processes, adapting and combining traditional know-how with full advantage of 3D tools (scanning, modelling, 3D virtual visualization, prototyping, printing), speeding up your product introduction cycle at a lower cost while providing full design flexibility up to the manufacturing stage.

BUSINESS CASES

lazo

PRODUCT
REPOSITIONING
‘You can not untie
a knot 
without knowing
how it is done’
(Aristotle)

ventana

PRODUCT
DEVELOPMENT
IMPROVEMENTS
‘When a door
closes, a window opens’
(M. De Cervantes Saavedra)

noigual

DIVERSIFICATION
‘Insanity is doing
the same
thing
over and over again
and expecting different results’
(A. Einstein)

CONTACT

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WE DEVISE AND CARRY OUT THE DEVELOPMENT

AND LAUNCH OF NEW PRODUCTS

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